Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …
Tired of only being able to post one link to your Instagram profile at a time? Get more views on your pages, your blog posts, your recipes, etc. by using Linktree in tandem with your Instagram page. Linktree is a free solution that allows you to post a number of …
One of my favorite words of late is ‘authenticity.’ Being your true self. Being genuine. Being true to your brand. Being true to your audiences and your clients. I’ve been asked twice in the past week, “Should we go after influencers with a huge follower base, to reach more people?” …
I’m not sure where my energy came from, but yesterday I attacked several large storage boxes that were glaring at me from my bedroom closet. They had been staring me down for more than two years, and my poor boyfriend has heard me say countless times: “I’ll go through them …
“Is this thing on?” [Actor taps a finger on the mic.] Sometimes sending a Tweet out to the Twittersphere feels like sending 140 characters into a black hole. Did anyone read it? Did it make an impact? Why didn’t they retweet? Why didn’t they respond? Your social media followers may …
Are you up to speed on the Federal Trade Commission (FTC) marketing disclosure guidelines for social media? If not, here’s a crash course on what you should know. Last year, the FTC, the government’s “truth in advertising” arm, updated its social media disclosure policies for the first time in five …
My boyfriend and I were in search of a brewery in snowy Reykjavik, Iceland, and we were failing miserably in our quest to find it. The guidebook and Google Maps insisted that this was the spot – a little venue in an alley, with no sign and a locked door. …
The following drew me in on the “Facebook for business” advertising website: Most online advertising reaches only 38% of its intended audience. Facebook’s average is 89% (Nielsen OCR, August 2013). For someone who has her BA in advertising, this left me agape – this type of targeted return was pretty …
