Supporting Farmers, Local Growers and Farm-to-Table During Covid-19

Farmers markets play a critical role in ensuring food access for all. Despite being declared “essential businesses” there has been no concrete guidance on operation during the covid-19 pandemic, leaving many to remain closed nationwide. During a time in which access to healthy, affordable food is needed more than ever, …

Three Reasons to Hire a Nutrition Communications Expert for Your Food Business

Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …

How to Hire a Marketing or Public Relations Firm

You’ve been pouring your energy into bringing your food product to market. Or, you’ve set up your health services business, whether it be a studio or private practice. Your marketing and public relations efforts to date may have been minimal; you may have undertaken them yourself. But now you’re ready …

Soy-Free, Gluten-Free, Additive-Free? Highlight Your Product’s “Free-From” Characteristics

I just finished reading Kitchens of the Great Midwest, where one of the characters, Pat, a small-town Midwestern woman, enters her infamous Peanut Butter Bar recipe into an exclusive recipe contest in Minneapolis. Pat’s recipe was simple – butter, eggs, peanut butter, etc. No dairy alternatives, cage-free eggs nor organic …