“Sell the problem you solve. Not the product you make.” –Unknown Think for a moment about how you’ve been positioning your products or services in your marketing campaigns. Are you using a ‘features marketing’ strategy, calling out all of your product’s bells and whistles? If you are, your copy may …
Have you looked at your e-newsletter open and click rates of late? If you’re anything like me, I can be a little obsessive compulsive about checking my stats – and those of my clients! You likely want to see your open and click rates increase, yes? For those who are …
Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …
Hello! How many of you will I see at the annual Food and Nutrition Conference and Expo in a few short days in Washington, D.C.? This year’s event, being held from October 20th – 23rd, 2018, includes a number of solid communications and marketing educational sessions that I wanted to …
Tired of only being able to post one link to your Instagram profile at a time? Get more views on your pages, your blog posts, your recipes, etc. by using Linktree in tandem with your Instagram page. Linktree is a free solution that allows you to post a number of …
You have a fabulous new book on fertility that editors need to review! You have an incredible new granola product that needs to be featured in your favorite foodie magazine! While I pitch the media on behalf of many of my dietitian and food clients, let me share some of …
You were just perusing the Cooking Light website and spotted the perfect banana bread photo to accompany your blog post. Will you need to seek credit for use of the image? Yes! Whenever you’d like to use someone else’s work on your own website, blog, social media properties, etc., it’s …
I’m not sure where my energy came from, but yesterday I attacked several large storage boxes that were glaring at me from my bedroom closet. They had been staring me down for more than two years, and my poor boyfriend has heard me say countless times: “I’ll go through them …
Why do we visit websites? One reason is to learn more about a company or individual and what amazing products or services they provide to make our lives more fulfilled, right? In other words, we visit websites to, well, buy stuff. We may want to look at the company’s clout …
You’ve reached out to several of your clients to request a brief testimonial…or perhaps your testimonials have come in the door unsolicited (lucky you)! Now…what to do with those glowing reviews? Front and Center on Your Website Clearly, you’ll want to house a prominent location for your testimonials on your …
