You’ve been pouring your energy into bringing your food product to market. Or, you’ve set up your health services business, whether it be a studio or private practice. Your marketing and public relations efforts to date may have been minimal; you may have undertaken them yourself. But now you’re ready …
Hello! How many of you will I see at the annual Food and Nutrition Conference and Expo in a few short days in Washington, D.C.? This year’s event, being held from October 20th – 23rd, 2018, includes a number of solid communications and marketing educational sessions that I wanted to …
Tired of only being able to post one link to your Instagram profile at a time? Get more views on your pages, your blog posts, your recipes, etc. by using Linktree in tandem with your Instagram page. Linktree is a free solution that allows you to post a number of …
You have a fabulous new book on fertility that editors need to review! You have an incredible new granola product that needs to be featured in your favorite foodie magazine! While I pitch the media on behalf of many of my dietitian and food clients, let me share some of …
You were just perusing the Cooking Light website and spotted the perfect banana bread photo to accompany your blog post. Will you need to seek credit for use of the image? Yes! Whenever you’d like to use someone else’s work on your own website, blog, social media properties, etc., it’s …
One of my favorite words of late is ‘authenticity.’ Being your true self. Being genuine. Being true to your brand. Being true to your audiences and your clients. I’ve been asked twice in the past week, “Should we go after influencers with a huge follower base, to reach more people?” …
I purchase and eat so many veggie burger patties that I alone could keep the whole industry afloat. Seriously. I have my favorite brands – Hilary’s and Amy’s come to mind – but I’ve always been interested in making my own. Where to turn? My registered dietitian nutritionist friends, of …
